Camaloon
Camaloon was a leading e-commerce website selling personnalisable goods amd working in the industry of merchandising, corporate gift, and print on demand.
I joined Camaloon in 2017 and was the sole designer for a year before being joined by 2 others talented designers. I have led the UX/UI transformation of the business from a small B2C personalisation business to a full-fledge B2B oriented e-commerce leader.
I joined Camaloon in 2017 and was the sole designer for a year before being joined by 2 others talented designers. I have led the UX/UI transformation of the business from a small B2C personalisation business to a full-fledge B2B oriented e-commerce leader.
2017-2018
The e-commerce website
When I started at Camaloon, my main challenge was to rebuild completely the e-commerce website to be able to handle much more categories, products, types of personnalisation, and content than was previously possible.
I had the full ownership of the design and experience of the website and associated tools, I worked closely with the Product Director, CEO, CTO and engineering teams.
I had the full ownership of the design and experience of the website and associated tools, I worked closely with the Product Director, CEO, CTO and engineering teams.
New architecture for category, landings, and product pages
New navigation and dynamic homepage
New filtering and search capabilities
New pricing tool
A design system
2017 - 2021
The many lives of the "atelier"
At Camaloon, I've been responsible for over 4 iterations of the so called "atelier" tool, a full fledge design web app allowing users to personalise any of the website's many different products.
The atelier evolved from a canvas with manual placement of assets towards a more automatised suggestion engine baptised "proposal flow", especially useful for mobile users for whom manual placement of assets is more complex.
The atelier evolved from a canvas with manual placement of assets towards a more automatised suggestion engine baptised "proposal flow", especially useful for mobile users for whom manual placement of assets is more complex.
A simulation tool for different technologies (silkscreen printing, digital printing, laser, etc.
A simple tool for anyone to be able to design...
... as well as a precise tool for professionals (pantone selection)
A tool that informs about quality and pricing
2017 - 2020
Backoffice for personnalisable goods
The new e-commerce website needed a strong backoffice to help the marketing team to manage the continuous growing number of products and complexity in terms of personnalisation, availability and supply chain.
The short video below is a quick glance at Camaloon's backoffice with an example of how to set up a new product on the platform.
I've designed all parts and features of the backoffice at Camaloon taking into account the necessities of marketing, operation and sales teams.
The short video below is a quick glance at Camaloon's backoffice with an example of how to set up a new product on the platform.
I've designed all parts and features of the backoffice at Camaloon taking into account the necessities of marketing, operation and sales teams.
A product management system
A management system for personnalisation technologies (printing, engraving, transfer, etc.)
A management system for categories (taxons)
A management system for complex pricing
